We had to create the whole visual identity 'Violette & Co Toulouse', a high standard brand of Toulouse's violettes flowers by-products: - logo with a created typeface - mail paper, visit card, cover of the products catalogue - Showcase of the brand - packaging of 100gr of crystalised violette and of violette's soap - one press poster - the home-page of the website and one product sheet
I wanted the brand to stay very trendy and high standard, and not to fall into kitsh Violette's style. So I created a Type that is simple and elegant, the pictogramm represent a minimalist flower, derived from a pentagramm shape, the pentagram shape can be found in the tags, stickers, shape of packaging.
The brand is always in black background to keep it stylish.
What: Licence Certificate
Date: June 2014
Where: Axe Sud Toulouse
Axe Sud Toulouse