Violette & Co Toulouse

We had to create the whole visual identity 'Violette & Co Toulouse', a high standard brand of Toulouse's violettes flowers by-products:
- logo with a created typeface
- mail paper, visit card, cover of the products catalogue
- Showcase of the brand
- packaging of 100gr of crystalised violette and of violette's soap
- one press poster
- the home-page of the website and one product sheet


I wanted the brand to stay very trendy and high standard, and not to fall into kitsh Violette's style. So I created a Type that is simple and elegant, the pictogramm represent a minimalist flower, derived from a pentagramm shape, the pentagram shape can be found in the tags, stickers, shape of packaging.

The brand is always in black background to keep it stylish.

Project data

What: Licence Certificate

Date: June 2014

Where: Axe Sud Toulouse


Fictive Project

Axe Sud Toulouse